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Sony K77XR80PU 77" 4K OLED TV

£2,699.00
✔ Available From 6th June 2026
  • Screen Size (inch): 77
  • Screen Resolution (px): 3840 x 2160
  • Screen Technology: 4K Ultra HD
  • Smart TV: Yes
  • WIFI: Yes
  • Bluetooth: Yes
  • Ethernet: Yes
  • HDMI Ports: 4
  • Energy Rating (A < G): E
  • Energy Consumption (kWh/1000h): 107
  • HDR Energy Rating: G
  • HDR Energy Consumption (kWh/1000h): 142
  • Aspect Ratio: 16:09
  • Backlight Technology: OLED
  • Bluetooth: Yes
  • Depth: 40.5 cm
  • DLNA Certified: No
  • Electronic Program Guide: Yes
  • Enhanced Refresh Rate: 120HZ
  • Features: Bright OLED picture, Smart features, The screen is the speaker
  • HDMI: Yes
  • Headphone: No
  • Height: 101.2 cm
  • Key Feature 1: Bright OLED picture
  • Key Feature 2: Smart features
  • Key Feature 3: The screen is the speaker
  • Maximum Resolution: 3840 x 2160
  • Number of HDMI Ports: 4
  • Number of USB Ports: 2
  • Operating System: Google
  • Product Dimensions: 101.2cm x 171.3cm x 40.5cm
  • Product Range: 75 to 79 inch OLED 4K UHD Televisions
  • RMS Output Power: 10W + 10W + 10W + 10W + 10W
  • Screen Size: 77 in
  • Screen Technology: OLED
  • Shipping Depth: 19.1 cm
  • Shipping Height: 111.5 cm
  • Shipping Weight: 44 kg
  • Shipping Width: 191.2 cm
  • Smart TV: Yes
  • Speakers: On the BRAVIA 8, the screen is the speaker - just like a cinema screen!
  • Standard Refresh Rate: 100Hz
  • TV Services: BBC iPlayer / 4od / ITVX / Prime video / My5 / YouTube / UKTV Play / Disney+ / Spotify
  • USB: Yes
  • VA & Streaming Apps: Alexa, Google Assistant, Google Play Store, Siri
  • Weight: 34 kg
  • Width: 171.3 cm
  • Wi-Fi: Yes
  • Wireless LAN: Yes
  • Manufacturer Guarantee: 1 year
  • EAN: 4548736159747
1 Year Warranty
Euronics

The Sony K77XR80PU 77" 4K OLED TV delivers stunning picture quality and immersive sound for a true home theater experience. With its OLED technology, this TV produces deep blacks, vibrant colors, and incredible contrast for lifelike images on screen. The 4K resolution ensures every detail is crisp and clear, making your favorite movies, shows, and games look better than ever.



Equipped with Sony's X1 Ultimate processor, this TV enhances color, clarity, and contrast in real time to provide the best possible picture quality. The Acoustic Surface Audio technology uses the entire screen as a speaker, creating a more immersive sound experience without the need for traditional speakers.



With Android TV built-in, you can access a world of entertainment with just the sound of your voice. Use Google Assistant to control your TV, search for content, and more. Plus, with built-in Chromecast, you can easily stream your favorite content from your phone or tablet to the big screen.




  • 77" 4K OLED display for stunning picture quality

  • Sony X1 Ultimate processor for enhanced color, clarity, and contrast

  • Acoustic Surface Audio technology for immersive sound

  • Android TV with Google Assistant for easy access to entertainment

  • Built-in Chromecast for streaming content from your devices

More Information
Expired Status No
Manufacturer Sony
GTIN 4548736159747
Model Number K77XR80PU
Depth (mm) 405
Height (mm) 1012
Width (mm) 1713
DLNA Certified No
Backlight Technology OLED
Depth 40.5 cm
Aspect Ratio 16:09
Screen Size 77 in
Shipping Depth 19.1 cm
Shipping Height 111.5 cm
Shipping Weight 44 kg
Shipping Width 191.2 cm
Screen Technology OLED
Smart TV Yes
Wireless LAN Yes
Speakers On the BRAVIA 8, the screen is the speaker - just like a cinema screen!
Standard Refresh Rate 100Hz
Electronic Program Guide Yes
Enhanced Refresh Rate 120HZ
Features Bright OLED picture, Smart features, The screen is the speaker
Headphone No
HDMI Yes
Height 101.2 cm
Key Feature 3 The screen is the speaker
Key Feature 1 Bright OLED picture
Bluetooth Yes
Key Feature 2 Smart features
Maximum Resolution 3840 x 2160
RMS Output Power 10W + 10W + 10W + 10W + 10W
HDMI Ports 4
Energy Rating (A < G) E
Energy Consumption (kWh/1000h) 107
HDR Energy Rating G
HDR Energy Consumption (kWh/1000h) 142
Product Type TV
Bluetooth Yes
Ethernet Yes
WIFI Yes
Screen Size (inch) 77
Screen Resolution (px) 3840 x 2160
Depth (mm) 405
Height (mm) 1012
Width (mm) 1713
Screen Technology 4K Ultra HD
Smart TV Yes
Colour Black
Product Category Group CE
Product Range 75 to 79 inch OLED 4K UHD Televisions
Product Dimensions 101.2cm x 171.3cm x 40.5cm
Colour Group Black
PSTI Compliance <p>PSTI Compliance - <a href="https://euronics.a.bigcontent.io/v1/static/SONK77XR80PU_psti" target="_blank">Download certificate</a>, </p>
USB Yes
VA & Streaming Apps Alexa, Google Assistant, Google Play Store, Siri
Width 171.3 cm
Wi-Fi Yes
Weight 34 kg
TV Services BBC iPlayer / 4od / ITVX / Prime video / My5 / YouTube / UKTV Play / Disney+ / Spotify
Number of USB Ports 2
Operating System Google
Number of HDMI Ports 4
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